Healthcare: Inspire Medical Systems
He won her heart—and a full night’s sleep with Inspire Medical Systems.
The Stakes
Over 30 million Americans struggle with obstructive sleep apnea (OSA), but most don’t even know they have it. Inspire Therapy needed a campaign built to drive real awareness, boost patient consideration, and bring sleep health into the spotlight.
The Friction
Despite strong clinical outcomes, and strong aided brand awareness in the OSA space, many didn’t realize Inspire was an implant, and when they did, they lost interest. The brand needed more than education. It needed a story that could make the product feel relatable, relevant, and worth exploring.
The Shift
BarkleyOKRP launched “Chock’s Secret,” a celebrity-led campaign starring popular reality TV star and real Inspire patient, Chock Chapple. Debuting during The Golden Bachelor’s Season 2 premiere, the spot combined humor, authenticity, and a full-funnel media strategy spanning TV, streaming, paid search, earned media and social to turn one story into a national conversation.
The Lift
“Chock’s Secret” sparked a wave of interest, generating over 300K video views on social in less than a week and climbing to 1.3 million overall. During the premiere window, clicks jumped 377% and search engagement outpaced the average TV ad that week by 375%. The campaign also delivered a 253 engagement rate, leading all TV spots across September and October—proving that smart, story-driven creative can drive real results in a crowded, clinical category.
Results
- +377% clicks during premiere window.
- 253 engagement rate leading all TV ads for September and October.
- +375% search engagement vs. avg. TV ad that week.
- 300K+ video views on social in less than a week post-launch.
- 1.3MM video views on social and counting.
