Hospitality: Winnebago
Go Where You Feel. Stay With Winnebago.
The Stakes
Winnebago was an American icon, but younger travelers saw it as stuck in the past. Winning over Millennials and Gen Zers meant proving the brand was still built for modern adventure.
The Friction
Winnebago relied on legacy recognition while younger consumers craved authenticity and real stories. Without change, the brand risked fading from their outdoor dreams.
The Shift
We launched “Go Where You Feel,” focusing on real adventures instead of features. Authentic outdoor athletes shared raw stories, showing Winnebago as the partner for true exploration. The campaign spanned social, digital, and streaming with cinematic, documentary-style storytelling.
The Lift
92% of Millennials felt more connected to Winnebago, and brand awareness grew 14%. The work redefined Winnebago as the choice for a new generation, turning nostalgia into modern relevance.
Results
- 14% surge in Brand Awareness.
- 92% of Millennials Felt More Connected.