Camp Cannes Roll Call (S3E3): AI-AI-Oh! CEOs and walkin’ jeans. A day 3 review at Camp Cannes.

Welcome back to Camp Cannes, where the sun’s hot, the rosé’s flowing, and the ideas are even hotter.

In this episode, Mariah Haberman gathers campers Katy, Nate, and Sean for a spirited fireside chat on the tangible takeaways from day three. From emotionally resonant campaigns like Missed Birthdays, which honored teens lost to suicide, to Vaseline’s brilliantly convoluted content-to-commerce play, the team unpacks the magic when brands contribute something meaningful, not just slap logos on trends. Oh, and spoiler: great ideas still hinge on strong, honest client relationships.

Beyond the work, the conversation swings into the evolving AI landscape—from Google and Microsoft meetings to a hearty debate over whether “innovation vs. efficiency” will define the next creative frontier. We hear about the 4A’s CEO breakfast, the real talk about talent, scoping, and whether the industry should panic. Sean shares a story about cheese, cultural embarrassment, and being publicly shamed by a French waiter. All in a day’s work at Cannes.

Stay tuned all week at Camp Cannes here.

Explore more episodes of Camp Cannes Roll Call here.