Camp Cannes Roll Call (S3E4): Croissant s’mores, AI bands, and extinct beasts: Day 4 dispatch from Camp Cannes

On the fourth episode of Camp Cannes Roll Call, we’re joined by Suja Life CMO, Nicole Portwood, to talk about Slice’s retro AI reboot—and how the BarkleyOKRP team turned nostalgia into innovation with The Fizz FM, a fully AI-generated radio station featuring 40 original songs, band backstories, album art, and more.

Built in just two weeks using Google’s tools and the brand-new Veo 3, the project turned heads at Cannes not just for its speed or production value, but for what it represented: a rare use of AI to do something truly impossible before now. Nicole, Katy, and Mariah unpack the presentation, the chaos behind the scenes, and the thrill of watching audiences go from curious to blown away.

Beyond the case study, the crew reflects on what’s fueling Cannes this year: optimism (from DeepMind’s Doug Eck), warnings about creative pollution (from Google’s Robert Wong), and a flood of experimentation. Hot dog-themed party generators? Check. AI-revived woolly mammoths? Apparently, also check.

Topping it all off was a Clios x BarkleyOKRP dinner celebrating female creative leadership with croissant s’mores and the highest compliment of the week: “Best event in 25 years at Cannes.” We’re not crying, you’re crying.

Stay tuned all week at Camp Cannes here.

Explore more episodes of Camp Cannes Roll Call here.