Snackable Truths: The future of sustainable growth.
By Cameron Steagall
Director of Impact
Trust and credibility in food are under pressure – we see it every day in politics, on social media, and within our own brands and consumers.
52% of U.S. consumers say they trust brands and retailers less than they used to.
We want to change that by revitalizing consumer trust in food brands and helping brands advance sustainability practices with consumer support.
Why this, why now
From inputs to retail, the system is interconnected, and consumer scrutiny now moves faster than regulation due to social media, TikTok journalists, and scare tactics.
Regenerative agriculture has emerged as a credible, cross–value chain entry point to rebuild trust if and when it can be backed by clarity and proof.
What we’ll deliver
This is not just a brief, it’s the beginning of a working coalition. If you want to contribute insight, pressure-test ideas, or participate in future sessions, send an email to foodandag@barkleyokrp.com and we’ll be in touch. You can expect:
- Original research and social insight
- Practical guidance on communicating credibly
- Early signals on controversial themes (UPFs, chemicals, artificial ingredients)
- Case examples of what’s working — and what’s backfiring