BarkleyOKRP turns generative audio into a full-scale AI radio station for Slice soda.

To showcase how artificial intelligence can fuel creative experimentation at scale, agency BarkleyOKRP launched 106.3 The Fizz FM—a fully operational, AI-generated radio station featuring 40 original tracks, custom album art, and a synthetic DJ named Bev. Built for the relaunch of ’80s soda brand Slice, the project served as both a creative sandbox and a proof of concept, demonstrating how rapid AI composition can transform custom music production into an agile brand storytelling tool.

The campaign highlights how agencies can leverage generative audio to craft highly specific, humor-driven, and genre-bending audio content. By combining AI speed with human-led creative strategy, BarkleyOKRP established a blueprint for how modern brands can build immersive soundscapes that capture cultural attention and engage audiences in unexpected ways.

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