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Burger King

Whopper By You puts the fans in the spotlight.

Burger King’s “Whopper By You” turned fans into collaborators, celebrating real guest creations instead of celebrity meals. The campaign reignited brand love, boosted store traffic, and proved that when guests rule the menu, everyone wins.

Read more about the Whopper By You puts the fans in the spotlight. campaign

Slice Soda

From fax machines to FM: Slice’s full-send soda comeback.

Slice Soda time-traveled back to the ‘90s, turning nostalgia into 106.3FM The Fizz—a full-on cultural universe that reignited the brand.

Read more about the From fax machines to FM: Slice’s full-send soda comeback. campaign
Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

Read more about the Prepaid without the pretense: Metro goes full Nada. campaign

The Andy Warhol Museum

Make death fun, the Warhol way.

The Andy Warhol Museum reframes death as your final creative act with The Warhol Death Kit. The promotional item for the Andy Warhol: Vantias exhibition, which focuses on mortality, uses humor and influencer unboxings to promote the event.

Read more about the Make death fun, the Warhol way. campaign

Planet Fitness

Welcome to the most inclusive gym on earth (Hotties Included).

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

Read more about the Welcome to the most inclusive gym on earth (Hotties Included). campaign

Inspire Medical Systems

He won her heart—and a full night’s sleep.

Inspire joined reality star Chock Chapple to launch “Chock’s Secret,” a culturally tuned campaign turning his sleep apnea story into prime-time buzz — sparking a breakthrough moment for sleep health.

Read more about the He won her heart—and a full night’s sleep. campaign

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Search Engine Land

How vibe coding is changing search marketing workflows.

Read ‘How vibe coding is changing search marketing workflows.’

Little Black Book

TGL tees up season two with ABC broadcast debut.

Read ‘TGL tees up season two with ABC broadcast debut.’

Think with Google

How one retailer used AI to turn ‘out-of-stock’ into in-store traffic.

Read ‘How one retailer used AI to turn ‘out-of-stock’ into in-store traffic.’

SHOTS.NET

The Salvation Army reframes what it means to donate.

Read ‘The Salvation Army reframes what it means to donate.’

Yahoo! Finance

MissionOne named Iterable’s Rising Star Partner of the Year.

Read ‘MissionOne named Iterable’s Rising Star Partner of the Year.’

Ad Age

Burger King CMO on how it is trying to win families back, including with SpongeBob.

Read ‘Burger King CMO on how it is trying to win families back, including with SpongeBob.’