Hello Big Indie

where scale meets soul.

Burger King

AI, customization, and $1MM: BK’s winning recipe for engagement.

BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

Read more about the AI, customization, and $1MM: BK’s winning recipe for engagement. campaign
Megan Thee Stallion is Mother Fitness

Planet Fitness

Welcome to the most inclusive gym on earth (Hotties Included).

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

Read more about the Welcome to the most inclusive gym on earth (Hotties Included). campaign
youthful partygoers drinking Corona Premier

Corona Premier

Basic beers, step aside: Corona Premier owns the light life.

Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

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City of Kansas City

One pill can be your friend’s last.

We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

Read more about the One pill can be your friend’s last. campaign
Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

Read more about the Prepaid without the pretense: Metro goes full Nada. campaign
a woman seated by a window reads the AI-generated novel "A Summer Fling to the X-Treme"

Smoothie King

Romance, refreshment, + ridiculousness.

We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

Read more about the Romance, refreshment, + ridiculousness. campaign

BarkleyOKRP in the News

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Ad Age

Megan Thee Stallion and Planet Fitness named as 2024 Top 5 best celebrity brand collabs.

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Ad Age

How Tiger Woods’ indoor golf league is marketing its debut season.

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People Magazine

Burger King is handing out 1 Million $1 Whoppers to celebrate new fan-created burgers.

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Little Black Book

In a sea of noise, the Octopus reigns: The future of advertising ideas.

Read ‘In a sea of noise, the Octopus reigns: The future of advertising ideas.’

Muse by Clios

Metro T-Mobile pulls out the stops for reality-TV spoof.

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ADWEEK

BarkleyOKRP turns to AI to help fight Kansas City’s Fentanyl epidemic.

Read ‘BarkleyOKRP turns to AI to help fight Kansas City’s Fentanyl epidemic.’