Hello Big Indie.

A whole new agency model that offers scale and impact while never losing our soul.

a man bites into a Burger King Whopper

Burger King
“You rule” campaign.

We remixed the he classic ‘Have It Your Way’ jingle from the 1970s. You may not control the world, but at BK you can always have any Whopper your way.

Read more about the “You rule” campaign. campaign
Megan Thee Stallion is Mother Fitness

Planet Fitness
Mother Fitness with Megan Thee Stallion.

To prove the Judgement Free Zone removes barriers to fitness for ALL, we recruited Megan Thee Stallion, the world’s most empowering, outspoken fitness queen.

Read more about the Mother Fitness with Megan Thee Stallion. campaign
youthful partygoers drinking Corona Premier

Corona Premier
Welcome to the premier side of light.

“Welcome to the Premier Side of Light” is infused with the Corona brand’s DNA paired with betterment to show that being active doesn’t have to be rigid.

Read more about the Welcome to the premier side of light. campaign
a teenage girl eats popcorn at an AMC theater while slowly transforming into an animated version of herself

AMC Theatres
AMC + Coca-Cola: Flavor make it.

Gen-Z does movies — and concessions — differently. We turned the AMC Theatres + Coca-Cola combo into a cultural icon of teen sharing.

Read more about the AMC + Coca-Cola: Flavor make it. campaign
Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile
“Nada Yada Yada” integrated campaign.

Metro by T-Mobile sought to reclaim its leadership position as a no-BS brand. Our ‘Nada Yada Yada’ campaign led to six consecutive months of sign-up growth.

Read more about the “Nada Yada Yada” integrated campaign. campaign
a woman seated by a window reads the AI-generated novel "A Summer Fling to the X-Treme"

Smoothie King
An AI-generated romance novel.

The first full length novel written by a brand using ChatGPT tells the story of a love triangle between a man, a woman, and an X-Treme Watermelon Smoothie.

Read more about the An AI-generated romance novel. campaign
The State of Social: Navigating the Digital Tide

BarkleyOKRP

Conquering the Social Media Jungle: Key Takeaways from the State of Social Report.

Read ‘Conquering the Social Media Jungle: Key Takeaways from the State of Social Report.’

Shots

Riding the tiger: being a creative person in the age of AI.

Read ‘Riding the tiger: being a creative person in the age of AI.’

Little Black Book

Putney launches AI chatbot to educate others on Juneteenth.

Read ‘Putney launches AI chatbot to educate others on Juneteenth.’

People

Flavor Flav officially teams with Red Lobster after attempting to save the bankrupt chain on social media.

Read ‘Flavor Flav officially teams with Red Lobster after attempting to save the bankrupt chain on social media.’

Ad Age

Metro by T-Mobile recruited reality stars for campaign about the ultimate bad relationship.

Read ‘Metro by T-Mobile recruited reality stars for campaign about the ultimate bad relationship.’

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