Burger King’s “Whopper By You” turned fans into collaborators, celebrating real guest creations instead of celebrity meals. The campaign reignited brand love, boosted store traffic, and proved that when guests rule the menu, everyone wins.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

The Andy Warhol Museum reframes death as your final creative act with The Warhol Death Kit. The promotional item for the Andy Warhol: Vantias exhibition, which focuses on mortality, uses humor and influencer unboxings to promote the event.

By advertising items that were already gone, The Salvation Army Thrift Stores turned thrift regret into foot traffic and proved AI can unlock ideas that were never possible before.

“We Go Sky High” fused Chicago Sky players with the city’s skyline, Def Jam beats, and live performances to capture their swagger. The campaign lit up social and cemented the team as cultural icons for their 20th season.