Megan Thee Stallion is Mother Fitness

Planet Fitness

Introducing Mother Fitness


Megan Thee Stallion is Mother Fitness

Video — Introducing Mother Fitness

Introducing Mother Fitness


The fitness industry can feel exclusive, which is why 80% of people do not have a gym membership. They’re made to feel like they don’t belong. To drive new membership sign-ups, Planet Fitness needed to make everyone feel welcome.


Our main fitness motivator is boosting energy levels. Yet an intimidating, exclusive category often makes fitness feel more like an energy drainer than an energy boost.

Solution: Introducing Mother Fitness, the inclusive hype queen

To proclaim Planet Fitness as THE place to boost energy for ALL, we recruited Megan Thee Stallion — the world’s most empowering fitness queen — to rescue her hotties from toxic gyms and show them the hype of Planet Fitness.

Move Your Body-Ody-Ody
Planet Fitness presents Megan Thee Stallion as Mother Fitness
Sho the Judgement Free Collection


“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values.”

—Megan Thee Stallion

Get In Touch