Good work makes you pay attention. Great work makes you feel + act.

Burger King

AI, customization, and $1MM: BK’s winning recipe for engagement.

BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

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Megan Thee Stallion is Mother Fitness

Planet Fitness

Welcome to the most inclusive gym on earth (Hotties Included).

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

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youthful partygoers drinking Corona Premier

Corona Premier

Basic beers, step aside: Corona Premier owns the light life.

Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

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City of Kansas City

One pill can be your friend’s last.

We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

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Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

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a grandmother and grandfather hugging their newly-born grandchild

Motel 6

We don’t just leave the light on—Motel 6 lights the way.

We made an iconic campaign more meaningful by celebrating the travelers we aimed to connect with. And, of course, by prioritizing craft.

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a man bites into a Burger King Whopper

Burger King

You’re singing it: BK’s jingle reigns.

Love it or hate it, that off-key jingle sparked a total brand revival—selling millions of Whoppers along the way.

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a teenage girl eats popcorn at an AMC theater while slowly transforming into an animated version of herself

AMC Theatres

Flavor, film, + freestyle: Turning teens Into lifers.

Getting Gen Z to theaters isn’t easy. We ditched coupons for a cinematic experience that had them rushing to AMC with a Coke in hand.

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a woman seated by a window reads the AI-generated novel "A Summer Fling to the X-Treme"

Smoothie King

Romance, refreshment, + ridiculousness.

We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

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homeless veterans sleeping on park benches and in alleyways

Veterans Community Project

We hacked Airbnb to reveal veteran homelessness.

Over 30,000 veterans sleep homeless nightly, so we hacked a vacation rental site to raise awareness. The $0 effort sparked a surge of first-time donations.

Read more about the We hacked Airbnb to reveal veteran homelessness. campaign

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