Good work makes you pay attention. Great work makes you feel + act.

Burger King’s “Whopper By You” turned fans into collaborators, celebrating real guest creations instead of celebrity meals. The campaign reignited brand love, boosted store traffic, and proved that when guests rule the menu, everyone wins.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

The Andy Warhol Museum reframes death as your final creative act with The Warhol Death Kit. The promotional item for the Andy Warhol: Vantias exhibition, which focuses on mortality, uses humor and influencer unboxings to promote the event.

By advertising items that were already gone, The Salvation Army Thrift Stores turned thrift regret into foot traffic and proved AI can unlock ideas that were never possible before.

“We Go Sky High” fused Chicago Sky players with the city’s skyline, Def Jam beats, and live performances to capture their swagger. The campaign lit up social and cemented the team as cultural icons for their 20th season.

BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

Inspire joined reality star Chock Chapple to launch “Chock’s Secret,” a culturally tuned campaign turning his sleep apnea story into prime-time buzz — sparking a breakthrough moment for sleep health.

When Red Lobster’s new CEO went viral for his authenticity and bold vision, the brand turned that momentum into its biggest product launch ever.

Slice Soda time-traveled back to the ‘90s, turning nostalgia into 106.3FM The Fizz—a full-on cultural universe that reignited the brand.

To cut through veterinary marketing clutter, Elanco skipped the pens and gave vets a reason to actually talk about Galliprant.

Pork’s comeback campaign reintroduced a forgotten favorite, celebrating real flavor, real versatility, and real cultural relevance that brought younger eaters back to the table and returned the category to momentum.

When Marco’s was crowned America’s Favorite Pizza Chain, we turned an underdog moment into a full-blown flex. The result? A campaign that made everyone finally ask, “Wait… who is Marco’s?”

Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

We made an iconic campaign more meaningful by celebrating the travelers we aimed to connect with. And, of course, by prioritizing craft.

Love it or hate it, that off-key jingle sparked a total brand revival—selling millions of Whoppers along the way.

Getting Gen Z to theaters isn’t easy. We ditched coupons for a cinematic experience that had them rushing to AMC with a Coke in hand.

We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

Over 30,000 veterans sleep homeless nightly, so we hacked a vacation rental site to raise awareness. The $0 effort sparked a surge of first-time donations.

Winnebago and BarkleyOKRP rebranded the RV icon from a retiree’s ride to a modern symbol of freedom, inspiring a new generation to hit the road on their own terms.