Good work makes you pay attention. Great work makes you feel + act.

Burger King
AI, customization, and $1MM: BK’s winning recipe for engagement.
BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

Planet Fitness
Welcome to the most inclusive gym on earth (Hotties Included).
The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

Corona Premier
Basic beers, step aside: Corona Premier owns the light life.
Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

City of Kansas City
One pill can be your friend’s last.
We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

Metro by T-Mobile
Prepaid without the pretense: Metro goes full Nada.
Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

Motel 6
We don’t just leave the light on—Motel 6 lights the way.
We made an iconic campaign more meaningful by celebrating the travelers we aimed to connect with. And, of course, by prioritizing craft.

Burger King
You’re singing it: BK’s jingle reigns.
Love it or hate it, that off-key jingle sparked a total brand revival—selling millions of Whoppers along the way.

AMC Theatres
Flavor, film, + freestyle: Turning teens Into lifers.
Getting Gen Z to theaters isn’t easy. We ditched coupons for a cinematic experience that had them rushing to AMC with a Coke in hand.

Smoothie King
Romance, refreshment, + ridiculousness.
We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

Veterans Community Project
We hacked Airbnb to reveal veteran homelessness.
Over 30,000 veterans sleep homeless nightly, so we hacked a vacation rental site to raise awareness. The $0 effort sparked a surge of first-time donations.