a woman seated by a window reads the AI-generated novel

Smoothie King

An award-winning summer fling to the x-treme


Steamy Romance Novels Dominate the Charts

Video — Smoothie King: AI Case Study

Smoothie King: AI Case Study


Smoothie King was launching the summer’s biggest thirst trap—an X-Treme Watermelon Smoothie. But without any additional media dollars and a promotional window that was only around for a summer fling, how could they effectively spread the word about their delicious drink?


Steamy beach reads are having a big moment. In fact, 1 in 4 books sold in America are romance novels, with Summer being their peak sales season.

Solution: Romance novel marketing masterstroke

Introducing A Summer Fling to the X-Treme — the first romance novel penned by a brand and ChatGPT. This 228-page tale of a love triangle between a man, a woman, and the X-Treme Watermelon Smoothie was launched online, allowing fans to instantly download the ebook or order a physical copy via Amazon’s print-on-demand service. Hidden easter eggs throughout the novel led readers to a custom URL for a free product. This long-form ad left everyone thirsty for more, a thirst only the X-Treme Watermelon Smoothie could quench.

Summer's thirstiest novel,
Chapter Summaries
Plot Synopsis
Narrative Development
a quote from the author of the AI-generated novel
a series of positive social media posts about the watermelon lemonade smoothie from Smoothie King
the Amazon sales page for the AI-generated novel


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