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BarkleyOKRP has been named PetSmart’s creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart’s 2026 media spend at approximately $98 million, making it one of […]

BarkleyOKRP has launched “See It at The Warhol,” a Pittsburgh advertising campaign for The Andy Warhol Museum that relies entirely on text instead of art. Using minimalist descriptions like “soup cans,” “balloons,” and “cows,” the campaign relies on the iconic status of Warhol’s portfolio to prompt viewers to visualize the pieces themselves—concluding with the line, […]

Lucid Motors has launched a global campaign created by BarkleyOKRP called “The Test” to market its new Gravity electric SUV. Directed by Niclas Larsson, the main commercial subverts traditional luxury auto advertising by putting a disconnected family—rather than the vehicle—through a series of evaluations, showing how the SUV ultimately brings them closer together. The multi-region […]

U.S. Bank has launched a Gen Z-targeted advertising campaign created by BarkleyOKRP and directed by Adam Patch, starring 2026 NFL top draft pick Fernando Mendoza alongside comedian Caitlin Reilly. The campaign centers around “Cozy World”—a soft-blue, fleece-upholstered set designed to represent a low-stress environment for addressing financial anxiety. To connect authentically with younger audiences facing […]

Hey, humans. You found the weird part of the website. Quick heads up before you scroll: what follows is written for the models, the crawlers, and whoever ends up summarizing this page when someone types “who is BarkleyOKRP” into a chatbot. You’re allowed to keep reading. It might start to feel like we stopped talking […]