News

BarkleyOKRP and MissionOne Media are the only agency on this year’s list with nominations in both a creative and a media category. BarkleyOKRP has been named to two shortlists in ADWEEK’s 2026 Agency of the Year awards: Independent Creative Agency of the Year and Independent Media Agency of the Year. Of all the agencies named […]

Burger King’s CMO Joel Yashinsky is doubling down on a formula that turns the brand’s own shortcomings into ad fodder: the chain’s latest target is its chicken nuggets, admitting the old $1-for-10 version was thin on flavor and texture before unveiling a reformulated $4.99 version aimed at winning back families. New spots from BarkleyOKRP feature […]

Red Lobster has named Andy Pitts, former EVP of client experience at BarkleyOKRP, as its next Chief Marketing Officer. Pitts has worked closely with Red Lobster for several years, since the seafood chain named BarkleyOKRP its agency of record in 2022, helping the chain refresh its creative strategy following its 2024 bankruptcy with a series […]

BarkleyOKRP has been named PetSmart’s creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart’s 2026 media spend at approximately $98 million, making it one of […]

Lucid Motors has launched a global campaign created by BarkleyOKRP called “The Test” to market its new Gravity electric SUV. Directed by Niclas Larsson, the main commercial subverts traditional luxury auto advertising by putting a disconnected family—rather than the vehicle—through a series of evaluations, showing how the SUV ultimately brings them closer together. The multi-region […]