Our work | BarkleyOKRP

Burger King

AI, customization, and $1MM: BK’s winning recipe for engagement.

BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

Planet Fitness

Welcome to the most inclusive gym on earth (Hotties Included).

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

Corona Premier

Basic beers, step aside: Corona Premier owns the light life.

Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

City of Kansas City

One pill can be your friend’s last.

We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

a grandmother and grandfather hugging their newly-born grandchild

Motel 6

We don’t just leave the light on—Motel 6 lights the way.

We made an iconic campaign more meaningful by celebrating the travelers we aimed to connect with. And, of course, by prioritizing craft.

Burger King

You’re singing it: BK’s jingle reigns.

Love it or hate it, that off-key jingle sparked a total brand revival—selling millions of Whoppers along the way.

a teenage girl eats popcorn at an AMC theater while slowly transforming into an animated version of herself

AMC Theatres

Flavor, film, + freestyle: Turning teens Into lifers.

Getting Gen Z to theaters isn’t easy. We ditched coupons for a cinematic experience that had them rushing to AMC with a Coke in hand.

a woman seated by a window reads the AI-generated novel "A Summer Fling to the X-Treme"

Smoothie King

Romance, refreshment, + ridiculousness.

We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

homeless veterans sleeping on park benches and in alleyways

Veterans Community Project

We hacked Airbnb to reveal veteran homelessness.

Over 30,000 veterans sleep homeless nightly, so we hacked a vacation rental site to raise awareness. The $0 effort sparked a surge of first-time donations.

Good work makes you pay attention. Great work makes you feel + act.