U.S. Bank has launched two new small business credit cards, Business Essentials and Business Essentials Plus, and BarkleyOKRP is introducing them with actress and The Honest Company co-founder Jessica Alba.

“To highlight just how important small businesses are, U.S. Bank needed more than a celebrity spokesperson. They needed an actual small business founder who knows exactly what it takes for a business to thrive,” said Chris Cima, Vice President, Creative Director at BarkleyOKRP.

The 18-month national campaign runs across connected TV, online video, digital, and out-of-home, with support in U.S. Bank branches and on social, while Alba drives engagement through events and her own channels.

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