Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now.

BarkleyOKRP has been named PetSmart's creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart's 2026 media spend at approximately $98 million, making it one of BarkleyOKRP's most significant new business wins of the year.

As PetSmart's creative and media agency of record, BarkleyOKRP will strengthen brand loyalty and drive more in-store and online shopping trips across PetSmart's 1,700+ locations in the U.S., Canada, and Puerto Rico.

BarkleyOKRP CEO Katy Hornaday and PetSmart SVP of Marketing Bradley Breuer both pointed to the power of a single, fully integrated creative-and-media model — rather than separate agencies — as the differentiator behind the partnership. BarkleyOKRP is already developing PetSmart's new holiday campaign, set to launch this fall.

Read the full coverage.

• Read the full story on Ad Age.
• Read the full story on Media Post.
• Read the full story on Yahoo! Finance.
• Read the full story on Little Black Book.