A 30-year-old promise–finally cleared for takeoff.

Frontier Airlines set out to prove it is the most rewarding airline on earth. Not with a tagline, but with an act people could see and share. The timing was right: the Netflix documentary “Pepsi, Where’s My Jet?” reignited a 30-year-old cultural story about a loyalty promise that fell flat. Frontier saw an opening to step into that moment and turn attention into enrollment for Frontier Miles.

John Leonard became the face of rewards programs that don’t reward: he collected 7 million points from a soda producer, sued for the Harrier jet featured in a 1996 ad, and lost. If Leonard was the poster child for a loyalty program gone wrong, he could also become proof of one done right. Frontier converted his original 7 million soda points into 7 million Frontier Travel Miles, likely enough for him to fly free for life. Then they opened it up: for a limited time, consumers could exchange unused rewards points from other brands for up to 5,000 miles, often enough for a free flight. No joke, no fine print. A real path to real travel. BarkleyOKRP launched with an exclusive in People and built an earned media first engine across social, PR, and influencer, using one cultural story, finished properly, to pull thousands of new members into Frontier Miles.