Flavor, film, + freestyle: Turning teens into lifers.
The Stakes
Video — AMC Theatres Flavor Make It Case Study
AMC and Coca-Cola asked BarkleyOKRP to transform a standard teen coupon into something far more engaging. Teen moviegoers don’t do coupons, and in a crowded snack economy with an endless array of entertainment options, theaters were losing their cultural clout. Getting Gen Z off their couches and into cinemas took more than a discount; it needed a full-on vibe.
The Unruly Idea
BarkleyOKRP discarded the old playbook and created a branded experience grounded in Gen Z behavior. “Flavor Make It” was fueled by flavor hacks, Freestyle machines, custom animations, $5 snack deals, and a mobile-first approach with Apple and Google Wallet integration. It turned the AMC lobby into a content-ready playground and transformed a coupon into a cultural moment.
Video — AMC + Coke: Flavor Make It
The Uncontained Impact
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