a teenage girl eats popcorn at an AMC theater while slowly transforming into an animated version of herself

AMC Theatres

Flavor, film, + freestyle: Turning teens Into lifers.

Video — AMC + Coke- Flavor Make It

Gen Z’s new big ccreen ritual: Flavor Make It at AMC.

It takes a lot to get Gen Z to the theater. We could have tried coupons. Instead, we opted for a cinematic, brand experience that got small screen worshipers clamoring for their nearest AMC big screen with a Coke in one hand and, let’s face it, their phone in the other.

AMC Theaters and Coca-Cola $5 Flavor Maker Combo

AMC Theatres and Coca-Cola offer the $5 Flavor Maker Combo through the AMC mobile app

a still from the AMC + Coke: Flavor make it ad featuring a man and woman riding a bird in exaggerated street-style animation

a still from the AMC + Coke: Flavor make it ad featuring a mixing live-action footage of teenagers in theaters and exaggerated street-style animation

“For Gen Z, the theatre and the concessions are not about an escape, it’s total immersion and enjoyment with friends. We wanted the campaign to reflect that shared, immersive experience.”
—Pamela Sandler, AMC Vice President of Brand Marketing

Flavor, film, + freestyle: Turning teens Into lifers.

Recognition

Gen Z’s new big ccreen ritual: Flavor Make It at AMC.

It takes a lot to get Gen Z to the theater. We could have tried coupons. Instead, we opted for a cinematic, brand experience that got small screen worshipers clamoring for their nearest AMC big screen with a Coke in one hand and, let’s face it, their phone in the other.