AMC + Coca-Cola: Flavor make it

Challenge

AMC and Coca-Cola tasked BarkleyOKRP with transforming a simple teen coupon into a full-blown branded experience. The mission? Make the AMC, Coca-Cola, and popcorn combo a teenage ritual, sparking lifelong brand loyalty. Not easy, considering today’s crowded snack and beverage scene.

Insight

Recognizing that Gen Z sees the theater as a prime spot for shared experiences, the “Flavor Make It” campaign lures teens to the movies with an exclusive deal: a small AMC popcorn and Coca-Cola Freestyle® drink for just $5. This combo unlocks three new custom soda flavors on the Coca-Cola Freestyle® machine, inspired by Gen Z tastes. A dedicated landing page encourages sharing custom flavors and snack hacks using #FlavorMaker and features Apple and Google Wallet buttons to save the deal for easy access at the theater.

Solution: Cinematic teen delight

BarkleyOKRP, AMC, and Coca-Cola dove deep into the cinema scene, soaking up Gen Z vibes firsthand. This quest led to a flavor-packed campaign featuring the “Flavor Make It” anthem — an ode to the tantalizing combo of AMC popcorn and Coca-Cola Freestyle®. Picture teens on a cinematic adventure, diving into a vibrant world of flavor-inspired animation. With partners Laundry and Squeak E-clean, BarkleyOKRP whipped up a Gen Z masterpiece sprinkled with nods to AMC’s iconic Nicole Kidman spot.