For Type A wellness, Suja’s got the answers.

Suja Organic has a whole lineup of cold-pressed juices and wellness shots. But while the brand’s signature green bottle is well known, Suja wasn’t getting credit for its full, vibrant portfolio of functional beverages. And even more challenging, most people didn’t understand how or when to take a wellness shot, leaving Suja with an opportunity to clarify not just what they make, but how to make it part of everyday life.

BarkleyOKRP tapped into the “Healthy Type A” audience, the overachievers who thrive on structure and high standards but are overwhelmed by wellness overload. Positioning Suja as the overachieving wellness brand for them, the team created a campaign rooted in social truth and understated humor, showing real people abandoning over-the-top internet fads for something that actually works: Suja Organic. Films and social content highlighted functional blends made with real fruits and vegetables, while a five-day community management blitz took the message directly into the wild corners of wellness TikTok and Instagram, rewarding creators who kept it real.