Motel 6
We don’t just leave the light on—Motel 6 lights the way.
More than a bed, a beacon: Motel 6 reclaims its iconic glow.
How did we make an iconic campaign more meaningful to more people than ever? We celebrated the travelers we wanted to connect with, of course. Also, craft.
Results
- 900M social impressions.
- 60%+ revenue increase vs. same period pre-pandemic.
- 30%+ reservation increase vs. same period pre-pandemic.
- 27%+ increase in website visits vs. same period pre-pandemic.
