Veterans Community Project
We hacked Airbnb to reveal veteran homelessness.
Video — Veterans Community Project: Homeless Listings Case Study
Veterans Community Project: Homeless Listings Case StudyHomeless listings: Turning vacation clicks into veteran support.
Each night, more than 30,000 American veterans go to bed homeless. So we hacked a popular vacation rental website in the name of raising awareness. The effort cost $0. But it resulted in a massive wave of generous donations from first-time supporters.
Results
- $0 budget for this campaign.
- 10x increase in donors.
- 600% increase in donations following the campaign.
