We hacked Airbnb to reveal veteran homelessness.

Each night, over 30,000 American veterans experience homelessness, an invisible crisis deserving a much louder call for action. The Veterans Community Project needed national awareness and donor support but had no media budget to make it happen. Traditional PSAs get ignored, especially by the affluent audiences most likely to donate.

BarkleyOKRP hijacked vacation rental platforms with “Homeless Listings”: real listings showcasing Google Maps imagery of actual veteran encampments. Launched during Veterans Day weekend, the guerrilla campaign confronted people with an uncomfortable truth right where they were browsing dream getaways, turning vacation clicks into veteran support and making America look twice.