Planet Fitness
Welcome to the most inclusive gym on earth (Hotties Included).
From excluded to empowered: Planet Fitness breaks the gym mold.
The most inclusive gym on the planet. Megan Thee Stallion as mythical fitness queen. A legendary Time’s Square Performance on New Years Eve. That’s how you empower the world to work out with you.
Results
- 6% increase in NYE ad awareness (YoY).
- 2.5%+ increase in overall consideration (YoY).
- 98% positive sentiment on social (up 73% YoY).
- 3.75B earned impressions since campaign launch.
“Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values.”
—Megan Thee Stallion