Luis Guzman looks confusedly at his phone while the production of a science-fiction movie comes to a halt around him

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Metro by T-Mobile

Video — The World of Yada Yada

Nada Yata Yada: Metro by T-Mobile

Video — Nada Yada island

From Yada Yada to Nada: Metro brings the no-BS wireless plan.

The world of pre-paid mobile contracts is loaded with pre-existing misconceptions. We launched “Nada Yada Yada” as a super-sticky expression of Metro’s value proposition: no hidden fees, no annual contracts, and no surprises. All that nada equaled a whole lotta for the brand – six consecutive months of growth to be exact.

Luis Guzman walks by a craft services table, where a line of zombies is eating food and conversing

Video — Mision de Bla Bla Bla

a woman with a microphone asks people on the street,

Video — Nada Yada Yada on the Street

@HeyItsYoon smiles into the camera, with a boom box behind him

Video — A True Phone Bill Hack with @HeyItsYoon

Results

6 consecutive months of consumer sign-up growth.
5% lift in brand recognition scores.
20% increase in consideration from key growth segments.
50% web traffic increase.

a couple asks questions of the staff at a Metro by T-Mobile store

Video — Nada de Bla Bla Bla