From fax machines to FM: Slice’s full-send soda comeback.

Slice wasn’t just another healthy soda launch; it was a comeback. Born in 1984 and beloved through the ’80s and ’90s, Slice had the real fizz, flavor, and nostalgia Gen Z and Millennials crave without the sugar crash. But entering a $1.5B “better-for-you” soda market dominated by Poppi and Olipop meant Slice needed to crash the party loudly at the start of soda season, and do it with a fraction of the budget. With distribution still ramping, the brand needed national buzz before the cans even hit every shelf.

BarkleyOKRP and MissionOne Media embraced Slice’s superpower: real nostalgia, put through a retro-refreshed lens. Partnering with Google’s AI Creative Lighthouse Program, they turned a “that’s impossible” idea into reality: a real analog FM radio station, 106.3 The Fizz FM, spinning “yesterday’s pop hits that didn’t exist until now.” Google’s AI tools generated lyrics, artists, backstories, album art, and music videos, all guided by human creative intent. The campaign rolled out with a full 360 activation including LA takeovers with OOH near Hollywood and Crypto.com Arena, influencer fax machine unboxings, thrifted merch drops, retro vending machines, lo-fi YouTube streams, and geo-targeted social.