Corona vibe meets active lifestyle

Challenge

The vast majority of light beer drinkers don’t know that Corona Premier is actually a low cal, low carb light beer. In a category packed with low cal options, BarkleyOKRP needed to boldly assert Corona Premier’s presence, claim its occasions, and establish its superiority as a premium light beer.

Insight

The category is basic. Meanwhile, our audience of light beer drinkers is intentional about every choice they make to ensure they get the most out of their experiences. Until now, they have been settling for one-dimensional takes on how beer fits into an active lifestyle. Our task was to show how Corona Premier brings the trusted Corona import quality to a modern, active lifestyle — all while keeping it light.

Solution: The premier side of light

Our campaign platform “Welcome to the Premier Side of Light” refreshes what it means to be a low cal/low carb beer. We show being active doesn’t have to be rigid and that Corona Premier is the beer for today — vibrant, stylish, and high energy.