This Modern Brand (S1E1)
with the Kansas City Chiefs CMO Lara Krug.

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

S1E1 features BarkleyOKRP’s Chief Growth Officer Jason Parks and Director of Content Jen Mazi as they dig into the heart of the Kansas City Chiefs’ rise to global fandom with CMO Lara Krug. They explore the strategies and values that have made the Chiefs a standout sports brand. Brand battles are back as BarkleyOKRP’s Dave Gutting weighs in on the age-old rivalry between Nike vs. Adidas.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.