This Modern Brand (S1E2)
with Planet Fitness CBO Jamie Medeiros.

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

S1E2 features BarkleyOKRP’s Chief Growth Officer Jason Parks and SVP Brand Leadership Julie Barr delving into the “Judgement-Free Zone” with Jamie Medeiros, Chief Brand Officer at Planet Fitness. Jamie breaks down Planet Fitness’ red thread, the importance of “Making your own Super Bowl,” and the brand’s 2024 campaign featuring Grammy award-winning rapper Megan Thee Stallion as “Mother Fitness.” Plus, Dave Gutting weighs in with a special brand battle featuring fitness juggernauts Planet Fitness vs. Peloton.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.