This Modern Brand (S1E7)
Winnebago’s VP, Strategy, Marketing, + Business Development Kunal Mehta.

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing, and Business Development at Winnebago, discusses the brand’s award-winning Go Where You Feel campaign and shares how data, intuition — and Whole Brand Thinking™ — have helped the brand build relationships with a new generation of consumers.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.