This Modern Brand (S1E8)
Claire’s EVP, CMO + Head of E-Commerce Kristin Patrick. 

Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops, and the metaverse to win the loyalty of over 22 million Gen-Z and Gen-Alpha consumers. Follow the glittery trail of tween marketing with Jason Parks + Steph Parker as they interview Kristin Patrick, Claire’s EVP, Chief Marketing Officer, and Head of E-commerce.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.