This Modern Brand (S1E9)
Every Man Jack’s VP, Marketing Ellie Off.

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands was a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B Corp advocate for people, communities, and the planet. Hosts Jason Parks and Mariah Haberman talk about the purpose of purpose with Ellie Off, VP of Marketing at Every Man Jack.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com.