This Modern Brand (S2E2)
Marketing Mastery:
The USAA Success Story.

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

In this episode: USAA. As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit help USAA understand their military members and why they buy.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com