This Modern Brand (S2E3): Cracking the code: Harvard’s David Edelman on AI, personalization, and winning consumer’s hearts

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized:  Customer Strategy in the Age of AI.” 

Now a Harvard Business Fellow, David Edelman shares detailed stories across industries of companies that deliver personalization to scale, and how AI-driven data can solve the five personalization promises we can make to consumers: empower me, know me, reach me, show me, and delight me.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com