This Modern Brand (S2E4): Cracking the code: AI Unleashed: How tech is elevating creativity without losing the human touch

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

In this episode, we explore the rapid rise of AI in the creative industry. Host Jason Parks, joined by Melany Esfeld, BarkleyOKRP EVP head of production, and Tim McCracken, SVP creative, discuss AI’s potential as a workhorse for time-consuming tasks, so creatives can focus on what they do best: developing impactful, original ideas. We share real-life examples of campaigns amplified by AI for powerful storytelling while preserving a human touch. Tune in for insights on balancing tech with creativity, navigating client expectations, and what the future holds for AI in the agency world.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com