This Modern Brand (S2E5): From Vendor to Partner: How true collaboration fuels innovation

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize your creative process.

Explore more episodes of This Modern Brand here.

For a thorough evaluation to help your brand build its biggest future, contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com