This Modern Brand (S2E6): Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

Certain brands dominate both the markets and the hearts of consumers. This podcast is about discovering why, one brand at a time.

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values, and innovations — finding takeaways for the everyday marketer.

What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go-slow-to-go-fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the creation of Vuori’s London brick-and-mortar retail flagship as a social hub, and why loyalty and quality are the fabric for success in a world of fast fashion.

Explore more episodes of This Modern Brand here.

Are you looking for a partner who creates gravity for your brand with ideas that attract and keep your customers for life? Contact our Chief Growth Officer, Jason Parks, at jparks@barkleyokrp.com to learn more.