To capture the attention of ad-weary consumers, brands are adopting classic television formats—ranging from 1990s sitcoms to reality shows and news broadcasts—for their advertising campaigns. Denny’s and agency BarkleyOKRP created "Welcome to Denny's," a campaign complete with laugh tracks and nostalgic visual aesthetics to evoke the comforting feeling of a sitcom. By blending brand messages with familiar entertainment structures, these marketers aim to charm audiences rather than interrupt them.

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