BarkleyOKRP launches ‘Tell Me Everything with Katy Hornaday’ podcast.
Season Trailer
When Katy Hornaday became CEO in 2025, the advertising industry was shifting fast—new technology, new pressures, and no clear playbook. In Tell Me Everything, Katy sits down with leaders for candid conversations about navigating uncertainty, tough decisions, and change in real time—replacing the loneliness of leadership with honesty, perspective, and community.
Episode 1 | Kristen Cavallo: “Self-respect is non-negotiable.”
In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo. They discuss leadership, fear as fuel, supporting working mothers, protecting creative integrity, and redefining success. Offering candid lessons on courage, culture, and what it really means to lead.
Episode 2 | Megan Lally: “Creative comes first.”
In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first. They discuss independence, leadership under pressure, knowing when to walk away, and why the best CEOs have to stop trying to be liked. Megan also opens up about motherhood, support systems, and the challenge of making an impact as your company grows.
Episode 3 | Nikki Baker: “Follow what fuels you.”
In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Fallon CEO Nikki Baker about making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction. They discuss why creative people may be better prepared for the top job than they think, how to build culture without ego, the value of emotional intelligence in business, and why no one should carry leadership alone. Nikki also shares Fallon’s enduring philosophy, “outsmart, not outspend,” and reflects on ambition, community, and the power of being seen.
Episode 4 | Asmirh Davis: “Stay in your home energy.”
In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Asmirh Davis, founding partner and president of Majority, about what it takes to build a culturally relevant agency from the ground level. Celebrating Majority's five-year anniversary, they discuss the power of stabilizing years, using the unique creative energy of Atlanta as a foundational blueprint, and navigating the complexities of leading an intentionally diverse team. Asmirh also shares her mantra on staying true to yourself to find success, reflects on the systemic shifts reshaping advertising, and opens up about the challenge of learning to depend on others.
Episode 5 | Nicole Purcell: “I saw potential.”
In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with Nicole Purcell, CEO of The Clio Awards, to discuss what it takes to transform a traditional award show into a year-round global platform connecting creators, brands, and culture. They cover the intersection of disruption and relevance, the power of calculated risk-taking, and why Nicole launched the first-ever award platform dedicated entirely to creators. Nicole also gets candid about moving past performative support to build genuine networks for women, the crucial need to normalize conversations around women’s health and aging in leadership, and navigating the delicate balance of leading with empathy while maintaining boundaries.
Episode 6 | Shelley Zalis & Christy Hiler: “The power of we.”
In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with Nicole Purcell, CEO of The Clio Awards, to discuss what it takes to transform a traditional award show into a year-round global platform connecting creators, brands, and culture. They cover the intersection of disruption and relevance, the power of calculated risk-taking, and why Nicole launched the first-ever award platform dedicated entirely to creators. Nicole also gets candid about moving past performative support to build genuine networks for women, the crucial need to normalize conversations around women’s health and aging in leadership, and navigating the delicate balance of leading with empathy while maintaining boundaries.
Tell Me Everything in the news...
October 18th
In an insightful commentary for Fast Company, BarkleyOKRP CEO Katy Hornaday addresses one of the most pervasive pieces of advice given to new executives: that leadership inherently requires isolation. Reflecting on her own transition into the chief executive role, Hornaday critiques the conventional wisdom that leaders must carry the weight of critical decisions entirely on their own.
Through insights gathered from hosting a leadership podcast with prominent women in advertising, Hornaday highlights how top executives actually thrive by building circles of confidants, executive coaches, and peer support systems. By fostering a shoulder-to-shoulder leadership model and an open collaborative culture at BarkleyOKRP, she outlines a actionable blueprint for modern leaders to actively replace isolation with a strong network of trusted peers.
Read the full story on Fast Company.
March 13, 2026
BarkleyOKRP has launched Tell Me Everything with Katy Hornaday, a new limited-series advertising podcast featuring candid conversations with industry leaders about leadership, agency culture, decision-making, and the future of the advertising industry.
The podcast, hosted by CEO Katy Hornaday, debuts March 17 with Kristen Cavallo and explores the honest, unscripted realities of modern marketing leadership at a time when technology, economics, and culture are reshaping the business.
“I wanted to create a space where leaders could talk honestly about the real decisions behind the title: the pressure, the trade-offs, and what it takes to lead when the path forward isn’t always obvious,” Hornaday said.
The podcast is distributed in partnership with Advertising Week and promoted across BarkleyOKRP and MissionOne Media channels.
March 13, 2026
BarkleyOKRP has launched Tell Me Everything with Katy Hornaday, a limited podcast featuring candid conversations with top advertising leaders. Debuting March 17 with Kristen Cavallo, the series explores leadership challenges, decision-making, and industry change. With bold, unscripted discussions, it highlights the realities of modern CEOs navigating uncertainty, values, and evolving definitions of success.
