Red Lobster launched a targeted summer marketing campaign centered around the "Bestie Bib"—a custom, two-necked bib designed by Whitney Manney for two people to wear simultaneously. Timed with International Day of Friendship during the chain's annual Crabfest, the limited-edition giveaway required Instagram users to tag a friend to enter.

Led by Senior Director of Advertising & Media Heather Timm and developed with agency BarkleyOKRP, the campaign spanned local TV spots, creator partnerships, and a dual-face Snapchat lens. By requiring two participants for every interaction, the campaign aimed to position Red Lobster as a go-to destination for shared dining experiences rather than just a place to get seafood.

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