BarkleyOKRP has launched "See It at The Warhol," a Pittsburgh advertising campaign for The Andy Warhol Museum that relies entirely on text instead of art. Using minimalist descriptions like "soup cans," "balloons," and "cows," the campaign relies on the iconic status of Warhol's portfolio to prompt viewers to visualize the pieces themselves—concluding with the line, "Words don't do it justice," to encourage museum visits.

Read the full coverage.