The weekly feed. Social trends, news, viral videos, and culture. September 22nd.

Welcome to The Weekly Feed.

This report is packed with the latest social platform news, pop culture moments, and brand wins you need to know. Go ahead and get click-happy, pass it around the office, and use these trends to inspire your brand's next move.

Trends

• Female athletes all across the internet are posting content on how they are so much more than their bodies in response to the Sydney Sweeney ad as well as spoof ads making fun of it.
• Casually hitting the Zara Larsson Midnight Sun pose.
• We're already getting year-in-review capcut templates and it's not even Q4.
• Keith Lee tried another persons viral Cheesecake Factory hack and now cajun salmon at Cheesecake Factory has been sold out all week... much to people's chagrin.
• People are playing the solo in Freebird in increasingly unhinged ways.
• We're putting our dogs through AI to ask what kind of job they've have (they're almost all fast food workers).

Viral Vids

• This cow is XXXXL.
• How it feels trying to get the previous night's pics from your friend who takes them all.
• Nora the sheep.
• Now why would you even think to make a keyboard like this?
• How does this dog and owner look exactly alike?
• The girl who got broken up with right before a big game (don't worry, she went just as hard as you'd hope she would).

Platform News

• Meta is trying to find more and more reasons to get more and more subscribers to their platforms.
• Meta is also working to launch camera free smart glasses—does everyone remember Google Glass?
• And in the smart glasses war—Snapchat is still trying to convince people that $2,200 is the right price for their glasses, which are more like that Apple Head Computer, so maybe they're right?
• Threads is leaning further into become a platform very friendly to podcasts.

Music / Movies / TV

• Did you know Drunk History is back (for a short time)?!
• It's been 50 years since Annie came out, and we're getting a new production on Broadway.
• We're getting a Family Stone sequel but it will not be the same without Diane Keaton. 
• The new Hunger Games movie marketing might have been a A LITTLE too on the nose.
• We're getting a JonBenet Ramsey scripted special starring Melissa McCarthy.
• New SNL cast members just dropped and TikTok star Grace Reiter is one of them. The TikTok sketch to SNL pipeline is STRONG. 
• While Traitors New Blood premiered last week, they sneakily dropped the line-up for the next celeb Traitors! 
• There was a surprise guest in Mariska Hagitay's SVU sketch during the Emmy that has sent Swifties into a TIZZY.
• The next single off of Miley's new album dropped and in my opinion this WILL be the song that trends.

Sports & Gaming

• Jackie Young is now sitting up there with basketball royalty.
• Ikea must have some SERIOUS data on their audiences love for games as they launched a sentient Ikea Kallax in Skyrim.
• Who hasn't spent their Dad's money to try and get YouTube Subs?!

Celebrity

• The Emmy's happened—and the WINNER of the Red Carpet was clearly Meg Stalter. The girl LOVES a bit and played this one perfectly. 
• Congrats to Lena Dunham, Lady Gaga, and Millie Bobby Brown who all welcomed new babies this past week!
• Lenny Kravitz is just Ken.

Influencer

• Nepo Baby Influencer turned musician is in hot water.  Stella Lefty is now being called Stella Thefty after some VERY close similarities between her songs and some of the biggest hits. 
• AND Jen Affleck from Secret Wives of Mormon Lives is now being accused of stealing a song she's trying to launch with the latest season
• If you're not following Ash yet as he prepared to kayak the Congo basin, what are you doing?
• I also can't decide if Mike is going to become something big or not - but he posts like 97 times a day (exaggeration), so maybe?

Brands

• Reese Reebok Angel Reese - THE ULTIMATE Collab -JordanW
• Reformation tapping Olivia Jade for their collegiate drop is just. Chefs Kiss. -MakennaW
• Sephora nabs the first official beauty partner title with DWTS 
• Poppi has a new partnership with the Dallas Cowboys and will now be available in stadium for Game Day - I said awhile back, the first "healthy" soda to get into these spaces will be the winner. 
• Starbucks is dropping a Black Cat Frapp
• Adidas x Pokemon is looking so so good
• I razz on Duolingo a lot - but their fashion week Phonetic Collection campaign was suuuuper smart

Coming Soon

• I haven't seen a ton of buzz about it, but the new Resident Evil movie that comes out today could be a conversation generator 
• Golfs The President's Cup kicks off on Tuesday
• The Love Hypothesis - a highly anticipated BookTok movie, drops on Prime on Wednesday
• AHS 13 drops on Thursday
• Miley's new album dropped today along with the aforementioned single - it'll be interesting to see if anything trends from it like Flowers did
• Orville Peck's new album also dropped

That's all from this week's feed! Until next time.

Xoxo,

Brendan Antonacci, Geli Hornewer, Jordan Warren, Makenna Winner, and myself (Hannah Grubow).

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Turn internet culture into your brand’s biggest advantage. Contact our Chief Marketing & Growth Officer, Brandon Cooke, at bcooke@barkleyokrp.com to start the conversation.