In a "2 Minutes With" interview, Matt McNulty, Executive Creative Director at BarkleyOKRP Chicago, shares his philosophy on creativity, collaboration, and career longevity. Known for iconic campaigns like Progressive’s "Dr. Rick" and Burger King's "You Rule," McNulty credits daily street photography and independent "DIY" creators—such as basement musicians and YouTubers—for keeping his inspiration grounded. He dispels the myth that creativity is a mystical trait, arguing that work ethic and genuine collaboration matter far more. McNulty also advocates for a supportive industry culture, urging advertising professionals to celebrate each other's wins rather than relying on harsh critique.

Read the full interview on Muse by Clios.