Restaurant: Marco’s Pizza
Marco’s Pizza: America’s favorite pizza. Wait, Who?
Challenger brand, Champion slice: Marco’s Wins America’s Favorite.
When Marco’s Pizza was named America’s Favorite Pizza Chain in early 2025, we didn’t just update the script—we flipped the entire campaign. In a category where value deals had gone stale, we leaned into the unexpected win with a wink, embracing our underdog status as the #5 chain. The result? A cheeky, slice-fueled campaign that introduced America to its favorite pizza, whether they knew it or not.
Results
- 100K+ new customers over the three-week media campaign.
