He won her heart—and a full night’s sleep with Inspire Medical Systems.

Over 30 million Americans struggle with obstructive sleep apnea, but most don’t even know they have it. Inspire Therapy needed a campaign built to drive real awareness, boost patient consideration, and bring sleep health into the spotlight. Despite strong clinical outcomes and solid aided brand awareness, many people didn’t realize Inspire was an implant, and when they did, they lost interest. The brand needed more than education. It needed a story that could make the product feel relatable, relevant, and worth exploring.

BarkleyOKRP launched “Chock’s Secret,” a celebrity-led campaign starring popular reality TV star and real Inspire patient, Chock Chapple. Debuting during The Golden Bachelor’s Season 2 premiere, the spot combined humor, authenticity, and a full-funnel media strategy spanning TV, streaming, paid search, earned media, and social to turn one personal story into a national conversation.