Inspire Medical Systems sleep apnea campaign breaks through clinical marketing.

BarkleyOKRP helped Inspire Medical Systems put sleep apnea on the cultural map with a campaign built for real people and real impact. To break through the clinical noise and reach millions who suffer from obstructive sleep apnea, we teamed with Inspire Sleep to put The Golden Bachelorette winner and his fiancée front and center.

Chock Chapple’s story shows how Inspire’s implant therapy can replace bulky CPAP machines with a discreet, life-changing alternative that helps people sleep better, feel healthier, and live bigger. The work blends warmth, humor, and authenticity across TV, digital, social, and earned media to make sleep health relatable for boomers and beyond, shining a light on a condition that affects tens of millions yet often goes undiagnosed.

Read more coverage on Inspire Sleep’s campaign here:

• Buzzfeed: Inspire Sleep Upends Med Tech Advertising With A Whimsical, Dreamlike BarkleyOKRP Campaign
• Medical Marketing + Media: The Golden Bachelorette winner wants you to treat your sleep apnea
• Media Post: ‘Golden Bachelorette’ Couple Touts Inspire Tech For Sleep
• Little Black Book: Chock Chapple and Joan Vassos Share the Secret to Beating Sleep Apnea